Help for Health, formerly known as The Humberside Charitable Health Trust, was the concept of founder trustees Roger King and Keith Gorton. The charity which was established to improve the health and well-being of people and for the relief of the sick and mentally or physically disabled within the boundaries of East Yorkshire and Northern Lincolnshire was registered in February 2002. This followed the merger of the local, not for profit, health cash plan provider The Health Scheme with the Birmingham Hospital Saturday Fund.
In 2017 Help for Health launched a new charitable fund, The Lazenby Fund, aimed at helping to support the health and well-being of people living in the East Riding of Yorkshire. The Lazenby Fund’s benefactor, Lynda Emily Lazenby, was from a large philanthropic family and lived all her life in the rural villages of the East Riding.